5. What institutional issues are raised in the case study?
Who are the key institutions involved in promoting Super 8 and how are they involved?
Amblin Entertainment
Amblin Entertainment is an American film and television production company founded by director and producer Steven Spielberg and film producers Kathleen Kennedy and Frank Marshall in 1981. Amblin is only a production company, and has never distributed its own movies, nor has it fully financed its productions.
The Walt Disney Motion Pictures Group has also collaborated with Amblin in such films as Who Framed Roger Rabbit, Arachnophobia, Noises Off, A Far Off Place and War Horse.
Super 8 is the first original J. J. Abrams film project produced by Amblin Entertainment, Bad Robot Productions and Paramount Pictures.
Paramount Pictures
Paramount Pictures Corporation is an American film and television production/distribution company. Paramount is consistently ranked as one of the largest top-grossing movie studios.
The institution are aware of the fact that e-media is playing a huge role in media industry as it is advanced and attracts more audiences than print or broadcasting.
